avatarUPDATE 10/28 : Check out the exclusive coupon code I got for you (below) to save 10% on your first order!

My first online destination in the Shoe Store Spotlight is Gotham City Online (thanks to PollDaddy in my previous blog). Not only does Gotham City Online (GCO) have fantastic prices on designer styles (they actually claim the lowest guaranteed) and free shipping, they also raise money for charity (nice!). I dig this store too because you never know what you’re going to find. GCO says they list new items every day and I’ve seen shoes from luxury brands like Chanel, Viktor & Rolf, and Marc Jacobs almost equally as often as shoes from fashion brands like Steve Madden, Kenneth Cole (Reaction, Tribeca, Unlisted), Nine West and Via Spiga.

Here’s another cool thing about this online store (and a true story): One day a random girl (ahem) tried on a pair of shoes at a store but decided to be “good” and not get them. After she left the store, she (of course) immediately regretted it and every outfit she wanted to wear to work that week would have been perfect if only she had just gotten those amazing shoes. Finally (after deciding, for justification purposes, to swap Starbucks for cereal at home for a while), she decided to go back to the store that weekend (realizing death to be the most likely outcome if she didn’t get them into her closet soon) but they were SOLD OUT!! And they were sold out in every other store she frantically checked. Now, she might have been be able to stave off her panic attack if she had know about this website a little earlier because… (happy ending alert) she found the shoes about a month later at!

Gotham City Online gets those last pairs of shoes from stores in NYC when they are making room for new merchandise, so hard-to-find styles are always popping up there even after brick & mortar stores (yes, real term. yuck.) have stopped carrying them (and when summer sandals are being sold in stores in Decemeber, that’s kind of great). Plus GCO still gives you the sale price!!

This website doesn’t give out coupons super often, but I am trying to finagle a coupon code out of them for you & all my readers so I’ll post it here (SUCCESS! New Customers Can Use Coupon Code: SPYTEN for an Extra 10% Off Any Order!!) as soon as I’m successful.

There’s your online shoe store lesson for the week, class will be in session again soon!